My page is for my YouTube channel, Shivekat where I create humor-based videos aimed toward getting better at things I suck at. I post on my Facebook page short attention-grabbing clips from my videos with the link to the full video, as well as memes that often relate to my videos.
I created a banner picture on pixlr.com of my channel name, as well as the day of the week I post my videos so that the first thing new viewers will see is information linking back to my YouTube page. I also have the URL they can type to get to my channel as well as my logo. It's fairly simple, yet gets the message across of what my page is about.
As for my profile picture I just have a picture of myself, however I have a specific reason why I chose this photo. In this picture, I pursed my lips so that they resemble the heart linking back to my channel name of Shivekat, where above the 'i', the dot is turned into a heart.
Tactics: I attempted a few ways of grabbing my audiences attention. First I would just post the link to the video itself where my viewers could watch the video right there on my page. However that wouldn't get a lot of feedback as people most likely wouldn't want to watch a 5-7 minute video that hadn't caught their attention yet. So I then moved to a short 3 second video clip from my video with the link and that created a rather significant increase in feedback. I even wanted to toy around and see if videos were always what would work best and tried to peak my audiences attention with a picture about the video where you could see one image and then the other bit was covered with a question mark. I was hoping with this tactic, they'd become interested to see the 'after' bit, but that post didn't get the response my short-clipped videos were getting, so I moved back to those.
Page Likes: My page started off with a total of 35 likes, all from friends and family I had invited from my personal page. I am now at a total of 50 page likes, which to me feels like an amazing increase from where I started. I got a handful of likes from other students in my class as well as a few more family members. As for the others, those came from when my page was being shared either by me or my family members. As well as the handful (well maybe more than a handful) of times I did a 24 hr. ad run on my short-clipped videos.
Post Reach: As I said there were more than a few times I ran an ad on my videos and because of these ads I was able to reach more of an audience. I would specify to interests that would target topics of the video I had made for that week, as well as make sure I kept it to women (who are my primary viewers) between the ages of 18-30. The highest reach I've gotten was 826. My only trouble was with the types of ad I was running. It was only a day ad which meant that if my audience wasn't on Facebook that day, they wouldn't see the ad and therefore results in less number of people seeing my ad.
Facebook was also able to tell me what types of posts receive the most response, and as I noted earlier, my videos seemed to do the best.
I made sure to post my short video clip every Tuesday, usually around 5 pm, which typically created the most response since it was my peaked time to post. You can also see the increase in activities with the videos I did a day ad on compared to the organic reach of my unpaid videos/posts.
Be advised that a couple of the last videos were before the semester started.
My (targeted) Audience:
Alexis Platt, age 20. She's recently gotten married while attending her University for a bachelors in science. she is in her second year after taking a year off to work and save up. She spends a lot of time studying and working and it looking for an outlet to let her laugh for a few minutes once and a while to distract from her stressful life.
Jared Smith, age 26. He's recently graduated from University with two bachelors degrees and is now working full time int he medical field as a CNA. He's recently come out to his family as gay and is being accepted by his friends and family. He enjoys spending hours online playing games with his friends as well as watching YouTube videos a couple times a week.
Anna Taylor, age 23. She's graduated from University with a bachelors in English and after taking a year off, she's decided to go back for her masters. She wants to become an English Professor, but for now works at an editing firm in the city. It doesn't pay as much as she'd like it to, but she enjoys it enough to stay. She looks to YouTube as a source of entertainment on her time off and is often looking for new YouTubers to follow.
My Actual Audience: I wasn't too surprised by my actual audience, as I figured my type of videos were more aimed towards young adults as I am a young adult. My age range is usually looking for funny, mind-numbing type videos which is similar to what I make. I make jokes, mainly at myself and those are the types of jokes my age range enjoys (self-deprecating ones). However I was surprised to see I had more male audience than I thought. I knew people like my father and brother watched my videos, but that was about it.
Summary: I was able to learn a lot from this experience and as a result, my audience for my YouTube channel has grown. I started the semester off with a total of 17 subscribers and I now have 32; a number I'm incredibly pleased with as its only been 3 months and I've gained 15 subscribers. I think this is mostly to do with the spreading of my channel through Facebook and learning what works best for my audience and what doesn't. For example, learning that short videos capture my audiences attention more than pictures or just a plain link.
If I were to change anything about my Facebook page, I would wish to make the 3-second videos I post more captivating. As of right now I'm struggling to figure out what works best as my audience isn't quite predictable to me yet. I think sometimes I get a good clip that portrays what the video is about and also captivates my audience, leaving them wanting to know what happened. But other times I'm struggling to find a perfect clip. Perhaps I need to plan a clip for the video, so that I'm not relying on chance that I come up with something (as most of my videos are raw and without written cues).
Overall I'm extremely pleased with how my Facebook campaign went. I've made huge progress by increasing my following as well as learning who my audience is specifically, and what they like to see. I hope that as I continue down this road I can continue to grow my audience and become more skilled with my marketing attempts and video content.
